Dealerships Must Find Ways to Get Creative in SellingSam Komeha - CEO
Dealerships Must Find Ways to Get Creative in Selling
Have you ever driven along a major stretch of highway and been amazed at how many car dealerships sit side by side in a relatively small area? I’m sure that you have, and you may well have wondered how it is that they are all able to so readily co-exist. For one thing, most of these dealerships have a different brand as their main point of business. What sometimes sets them apart is their ability to attract customers to their used car lot, as well as to their main showroom. Offering great trade-in value to customers is one way to go, but in today’s day and age, it often isn’t enough.
One thing that the dealerships have learned in recent years is that the consumer is now more educated than ever before. The internet has made it easy for people to do their homework before heading down to the car lot, as well as making them aware of the tips and tricks that salespeople use in order to close a deal. Customers will now walk away before getting into a car at a price they don’t believe to be reasonable, and this has made car dealers start to think about the way they do business.
Many dealerships are now doing away with salespeople altogether, as this allows them to still get a fair price for the cars they sell, and all without doing the traditional song and dance of haggling over a price and making runs back and forth to the sales manager. The traditional method of selling cars is changing, and people are turning to the internet more and more to get information, and perhaps even to get the sale done without heading to the dealership. The latter part is where we come into the picture.
Car dealerships need to adjust the way they do business in order to thrive in today’s market, and that means looking at non-traditional ways of selling. By becoming part of the dealer network here at Auto Smart Offer, dealerships can find out exactly what customers want, and how much they want to pay for that new or used car. When a request for a quote is entered, the dealer then has the opportunity to choose whether or not it is one that is right for their inventory and asking price. In short, they can complete a sale with the customer without ever having to waste time haggling over price.
We understand that we are new to the game, and that dealerships may be a little shy about trying out what we have to offer. This is why we are offering up a deal that is almost too good to pass up. Dealers in Maryland, which is where we are starting our service, can get their first 3 months from free when using the promo code ‘FREE3M’ when signing up. After that trial period is over, the cost is just $10 per day, which is not a lot of money when compared to other forms of lead generation.