The Power of the FreebieSam Komeha - CEO
The Power of the Freebie
When you have gone shopping for a new car in the past, what were the factors that made you choose one dealership over another. Was it that they had a better selection, or had a special going that reduced the price of the car that you wanted. Perhaps they had pricing similar to that of other dealerships, but they sweetened the pot by throwing in free seat covers or free oil changes for a set number of years. There are a lot of factors that come into play when making this decision, but it is often the freebie that swings things in the favor of one dealership over another.
In the grand scheme of things, it doesn’t cost a dealership a lot of money to give customers free maintenance, but it adds a huge amount of value in the eyes of the buyer. Auto dealers are well aware of the level of competition in this industry, which is why they are willing to throw in a loss leader to help secure a deal that could well lead to positive word of mouth from the buyer who took advantage of said offer. It’s a situation where everyone feels as though they won, which is exactly what we like here at Auto Smart Offer.
By looking at out platform, you might automatically assume that we started it with the car buyer in mind. That is true, but only up to a point, as we also wanted to make sure that there was value in this for the dealerships, too. After all, this unique car buying platform will only succeed if there are dealerships out there willing to see the value of this system. We decided to start small, opening up the platform to dealerships in Maryland, and we threw in some freebies and incentives of our own to entice them in.
The biggest and best offer that we have available for dealerships in Maryland right now is to take advantage of 3 free months here at Auto Smart Offer. We understood that people can be reluctant to try new things, but when you get to try it for free, what do you have to lose? Dealerships applying to be part of our commission free car selling site need only enter the code FREE3M when filling out their application in order to take advantage of this generous offer, after which they will be able to reap all the benefits our site has to offer.
We feel that creating this offer for the dealerships is the perfect way to prove that we want everyone to feel good about using our service, not just the buyer. This is not one of those situations where the people who take on the freebie offer are gouged after the fact, as the cost of continuing to take part after that deal is over amounts to around $10 per day for the dealers, which is not what anyone would consider a massive investment. We feel strongly about the benefits of our platform, and we believe that everyone who uses it will feel the same way.